Are you READY to start your entrepreneurial journey?

If you are just at the beginning of your entrepreneurial journey, I’m sure you have a lot of questions (maybe even a few doubts).

I hear a lot from the moms I work with that one of your big reasons for HOLDING BACK is that you want to make sure you’re choosing the RIGHT business, for fear that what you want to do isn’t going to work.

  • Will it make money?
  •  Would anyone actually be interested?
  •  Am I ready?

 Yeah, that “Am I Ready” thing is a big one. 

Here’s the truth:   you’re NEVER really going to be ready.

Because ready is a fictitious ideal that you have in your head and guess what?

You’re never going to make the cut. (ouch!)

You just have way too high of standards for yourself and because of that, you’ll never EVER feel like you’re “ready.”

This is good news, though!

Because, you don’t have to be ready.  You just have to begin. 

That’s what I did 9 years ago when I started down the road of self employment.

My (now ex) husband loved food and cooking, so we started a catering company.  We had NO IDEA what we were doing, we just went for it!!

I loved many aspects of our business and we were pretty damn awesome (if I do say so myself).  Our clients were super happy and our business was going strong.

That is, until I realized that I didn’t like many aspects of the catering business, and wasn’t too fond of working side by side with my husband (he’s my ex now for a reason.  😉 )

One of the things I REALLY loved about our catering business, though, was working with brides.  So I decided to start a wedding planning business.

Again, I loved many things about helping people plan awesome celebrations of love.   I learned so much about what it takes to find clients and book gigs and put myself out there.

But,  I started to feel weird helping people spend small fortunes on such extravagance and I fell out of love with wedding planning.

Next up in my entrepreneurial journey? 

While taking care of my babies, I was a die hard cloth diaper user.  I researched and learned and found myself knowing more than one person should know about poop and pee and diaper rash.  😉

My daughter wearing a wool cover I knitted for her. :)

Thus began my first official online business: an informational website teaching people all about cloth diapering.

Over the course of a few years, I learned tons and tons and tons about SEO, website coding, design, marketing and growing an audience.  My site grew and grew and grew.

And then, my babies potty trained and just didn’t care about diapers anymore (imagine that!).

I kept that website going for a few years, enjoying some residual income.  But, my heart wasn’t into it anymore and a few years ago, I made the decision to close up the site.

About this time is when Visionary Mom was born.

Why am I sharing this with you?

Because working for yourself is a JOURNEY.

Where it will take you, you have NO IDEA!

My journey led me from food to weddings to poop expert… all the way to coaching moms to start their dream business!

One thing about working for yourself is certain:  you will learn more about yourself than pretty much anything that you will do with your life (much like parenting).  Owning your own business will push you to grow and along the way you will change.

And so will your business!

When you start something new, you aren’t stuck with it forever.  You can stop, change things up, shift gears and bend with the ever changing circumstances of your life.

What inspires you today may not inspire you tomorrow.

Once you dive in, you may discover aspects of your “dream” business that you really don’t like, making it no longer your dream business.

You will learn things along the way that you had NO IDEA you would absolutely love and you’ll want to explore these new discoveries.

But, you won’t ever get to do any of that if you don’t GET STARTED!

Any successful entrepreneur will tell you that what they are succeeding at today, is not what they originally set out to do.

So, stop trying to figure out the “right” business to do.

Just get started, explore your ideas, put yourself out there, be willing to take the chance, and most importantly…  be willing to FAIL!

You will fail, by the way.  It’s part of learning and growing and building something.  Not everything is going to work out exactly as you had planned.  But, that is part of the process.  It’s what is going to make you stronger and SMARTER down the road.

Along the way, on your journey, if you keep going, you WILL succeed.

xo, Lisa


You really don’t need to worry about figuring out the perfect, “right” business to get started, you only need the DESIRE to work for yourself and the COURAGE to get started.

But, you will want to make sure that you know a little about what it takes to succeed and get started with confidence.

That’s why I’m teaching a free tele-class – this Saturday – covering the 4 key ingredients to starting a successful business.   It will help you to clarify your business dreams and give a VERY clear direction of how to get started.

You can register for this free class, or find out more here.   



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